In addition, the formula takes into account where in the document a term
appears. For instance, using the search term "standardized testing", if
the word "testing" appears in the title of a document, it will receive a
higher ranking than a document that has the word "testing" within the
body of the article, even if the article with the term in the title has
a lower overall number of word matches.
Return to first slide | 15 Minute Series Home | 15 Minute Series Search |